VoiceOver artists are those who perform voice acting services for brands. They often work on a freelance basis and do not belong to a studio group. In recent years, many voice actors have moved away from full-time agencies and have opted for the flexibility of being a freelancer. This trend matches with the growth of the gig economy and has resulted in an increased demand for voiceover actors.
Whether a brand needs a voiceover artist for commercials, explainers, or entertainment videos, the right voice can make all the difference in engaging audiences and driving sales. For this reason, companies should take the time to carefully select a voiceover actor. Here are some of the most important things to consider when evaluating a voiceover actor:
When selecting a voiceover artist, it is also important to understand how a project will be used. Different projects have varying rates depending on their intended usage. Having this understanding helps avoid any confusion or miscommunication between clients and talent.
For example, a project that is going to be a radio spot may have a lower rate than a project that will be used for e-learning. Additionally, recording in a home studio typically has a higher rate than recording at a professional facility.
When looking for a freelance voiceover artist, it is important to review a variety of profiles. It is also helpful to have a list of desired qualities that can help narrow down your search. In addition, you should pay close attention to the voice samples provided. This will provide an accurate representation of the quality of a voiceover artist’s work. VoiceOver artists services